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What Business Are We In? The Emergence of Health as the Business of Health Care

List of authors.
  • David A. Asch, M.D., M.B.A.,
  • and Kevin G. Volpp, M.D., Ph.D.

Although doctors and hospitals focus on producing health care, what people really want is health. Health care is just an expensive means to that end. What lessons can we learn from companies that failed because they didn't recognize the larger business they were in?

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Funding and Disclosures

Disclosure forms provided by the authors are available with the full text of this article at NEJM.org.

This article was published on August 29, 2012, at NEJM.org.

Author Affiliations

From the Center for Health Equity Research and Promotion, Philadelphia Veterans Affairs Medical Center; the Penn Medicine Center for Innovation; and the Wharton School, University of Pennsylvania — all in Philadelphia.

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